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10 fevereiro 2012
10 outubro 2011
7 Ways to Boost your eBay Sales
In many respects eBay is like any other sales channel and success requires marketing and attention to detail. Understand the most basic reasons for poor eBay sales and learn the cost effective ways in which you can increase your eBay sales.
This paper discusses 5 cost effective ways in which you can increase your eBay sales. In many respects eBay is like any other sales channel and success requires marketing and attention to detail. This paper addresses the most basic reasons for poor eBay sales and provides some easy to implement solutions.
>>> The Problem: Low eBay sales
So you've registered on eBay and listed some items, you may even have opened an eBay shop. The problem is none of eBay's 157 Million registered users are buying from you!
We have all heard people say "You can sell anything on eBay" which leads to the impression that making money on eBay is easy. Unfortunately nothing in life is ever straight forward and building sales on eBay takes planning, time and a certain amount of trial and error.
>>> The solution: Optimizing your eBay presence
Many sellers do not get the basics of eBay selling right, putting them at an immediate disadvantage. This paper makes suggestions for improving your eBay presence in the following 5 areas:
* Present yourself as a reputable seller. By creating a strong brand you can stand out from the crowd and reassure buyers that you are a safe bet.
* Improve product presentation. Listings which do not give full information about the product or the T&Cs of purchase put off buyers.
* Remove barriers to sales. Making it easy for potential customers to make a purchase.
* Take advantage of free marketing for your eBay business. Marketing is expensive and so it is important to make best use of the all the free ways of promoting your products.
* Use Listing software. This will speed the process of listing on eBay.
7 Ways to Boost your eBay sales
1. Present yourself as a reputable seller
In the online as in the offline world people are attracted to brands that they can trust. If you can build a brand around your eBay business you increase the chance of return traffic, repeat business and referrals. Choose a sensible username. Take care over choosing your username. Customers are more likely to remember Floorheatingltd than xxxtigger .
Develop a brand and logo. If you are going to be considered as a professional seller on eBay it is important to have a strong corporate identity. This brand should be implemented throughout the eBay platform.
Build a website. Most businesses have a website and your business should be no exception. A website will reassure buyers that they are dealing with an established business and it is worth spending the money necessary to get a professional website built.
2. Open an eBay shop
An eBay shop is a seller s footprint on eBay. Each shop has its own URL and displays all the items which that user has for sale. The shop can also be customized to your branding and can be used to increase sales in the following ways:
* List your entire inventory. Items can be listed for a fraction of the price of auction listings giving your business a way of vastly expanding the number of items available for sale.
* Up selling to customers. Place selected items in the auction listings and use these to drive traffic to your store where they can make additional purchases.
Typically eBay shop owners sell up to 25% more items.
3. Improve your product presentation
On eBay buyers cannot see or touch the items which are for sale. It is therefore vital to create a comprehensive listing showing all aspects of a product and providing all the information, such as P&P, required to make a purchase. The more reassured a browser is, the more likely they are to make a purchase. We have all seen listings of products where the description is short and the picture out of focus. The product could be great but there is no way of knowing it.
A good listing should include the following information
* Multiple, high quality pictures of each item. Needless to say these should be in focus and should show each items from several angles. Any damage should be recorded.
* Comprehensive description.
* Full description of the item including all features, dimensions and any damage. Postage costs. These should cover international postage if possible.
* Return policy.
* Payments accepted.
Presentation is everything in sales and so a well designed HTML template for your product will make you look like a professional, trustworthy seller.
4. Market your eBay business for free
As an eBay seller it is important to make use of all the opportunities available to drive traffic to your products and eBay shop.
* Link to your eBay shop. All you listings, about me page, email and eBay shop custom pages should link back to your eBay shop and encourage buyers to take a look at your other listings.
* Cross promote with other eBay users. Within eBay there is the facility to make arrangements with other eBay sellers to cross promote each other s products. Make arrangements with seller who sell complimentary products to yours.
* Auctiva shopping window. Auctiva (www.auctiva.com) produce a free eBay scrolling product bar. This goes at the bottom of each listing and displays scrolling pictures of the other products which the user has for sale. Use this to promote your other products to browsers. According to Vendio such galleries increase sales by 18%.
* Optimize your eBay Shop for search engines. Within the eBay shop set up it is possible to input keywords for which you would like your shop optimized, and also to make a feed file available for shopping comparison sites.
* Use Google Product Search (GSP). GSP is Google's shopping comparison site. It accepts fixed price products and unlike all the other comparison sites it is free. Create a feed file (basically a spreadsheet with product descriptions, product URLS and image URLs) of your eBay shop items and submit this is Google Product Search.
* Online shop malls. There are several eBay shop listing sites which can be used to list your shop, the most popular being www.listmystore.com.
* Use the right category. When selling items make an effort to use the most appropriate category and fill in item specifics. Buyers will use these features to browse items.
* About Me page. Each eBay user is entitled to an About Me page. This is an opportunity to tell buyers a bit more about your company and reassure them that they are dealing with a reputable seller. The About Me page is a free advert for your business on eBay. Amazingly less than 6% of users make use of it and so it will make your business stand out.
* Choose your keywords carefully. To find items, buyers search on the keywords in the title. Avoid using words like L@@K or fantastic as these are rarely searched upon.
5. Use enhanced listing features.
If you believe eBay the listing enhancement options have a noticeable effect on selling price:
* First photo (Free!) - increases chances of selling by 15%
* Gallery - Typically sell for 12% more
* Subtitle - Typically sell for 10% more
6. Remove barriers to sales
In general the more information on items and the more delivery and payment options you give buyers, the more likely they are to make a purchase. Sell internationally. Selling internationally can be a bit of a headache but items listed internationally, on average, sell for 16% more. Accept multiple payment methods. Offering a number of payment options reassures buyers. It is also becoming increasingly important to offer PayPal as a payment option. Although expensive (2-3.4% of transaction value) it is extremely convenient and over 90% of eBay listings offer it as a method of payment.
7. Use listing software
Using listing and auction management software can speed up the process of listing items and managing auctions. Ebay provides free tools such as turbo lister and seller manager. However, as your business grows it will be necessary to use more sophisticated tools such as Marketworks or Channeladvisor.
This paper discusses 5 cost effective ways in which you can increase your eBay sales. In many respects eBay is like any other sales channel and success requires marketing and attention to detail. This paper addresses the most basic reasons for poor eBay sales and provides some easy to implement solutions.
>>> The Problem: Low eBay sales
So you've registered on eBay and listed some items, you may even have opened an eBay shop. The problem is none of eBay's 157 Million registered users are buying from you!
We have all heard people say "You can sell anything on eBay" which leads to the impression that making money on eBay is easy. Unfortunately nothing in life is ever straight forward and building sales on eBay takes planning, time and a certain amount of trial and error.
>>> The solution: Optimizing your eBay presence
Many sellers do not get the basics of eBay selling right, putting them at an immediate disadvantage. This paper makes suggestions for improving your eBay presence in the following 5 areas:
* Present yourself as a reputable seller. By creating a strong brand you can stand out from the crowd and reassure buyers that you are a safe bet.
* Improve product presentation. Listings which do not give full information about the product or the T&Cs of purchase put off buyers.
* Remove barriers to sales. Making it easy for potential customers to make a purchase.
* Take advantage of free marketing for your eBay business. Marketing is expensive and so it is important to make best use of the all the free ways of promoting your products.
* Use Listing software. This will speed the process of listing on eBay.
7 Ways to Boost your eBay sales
1. Present yourself as a reputable seller
In the online as in the offline world people are attracted to brands that they can trust. If you can build a brand around your eBay business you increase the chance of return traffic, repeat business and referrals. Choose a sensible username. Take care over choosing your username. Customers are more likely to remember Floorheatingltd than xxxtigger .
Develop a brand and logo. If you are going to be considered as a professional seller on eBay it is important to have a strong corporate identity. This brand should be implemented throughout the eBay platform.
Build a website. Most businesses have a website and your business should be no exception. A website will reassure buyers that they are dealing with an established business and it is worth spending the money necessary to get a professional website built.
2. Open an eBay shop
An eBay shop is a seller s footprint on eBay. Each shop has its own URL and displays all the items which that user has for sale. The shop can also be customized to your branding and can be used to increase sales in the following ways:
* List your entire inventory. Items can be listed for a fraction of the price of auction listings giving your business a way of vastly expanding the number of items available for sale.
* Up selling to customers. Place selected items in the auction listings and use these to drive traffic to your store where they can make additional purchases.
Typically eBay shop owners sell up to 25% more items.
3. Improve your product presentation
On eBay buyers cannot see or touch the items which are for sale. It is therefore vital to create a comprehensive listing showing all aspects of a product and providing all the information, such as P&P, required to make a purchase. The more reassured a browser is, the more likely they are to make a purchase. We have all seen listings of products where the description is short and the picture out of focus. The product could be great but there is no way of knowing it.
A good listing should include the following information
* Multiple, high quality pictures of each item. Needless to say these should be in focus and should show each items from several angles. Any damage should be recorded.
* Comprehensive description.
* Full description of the item including all features, dimensions and any damage. Postage costs. These should cover international postage if possible.
* Return policy.
* Payments accepted.
Presentation is everything in sales and so a well designed HTML template for your product will make you look like a professional, trustworthy seller.
4. Market your eBay business for free
As an eBay seller it is important to make use of all the opportunities available to drive traffic to your products and eBay shop.
* Link to your eBay shop. All you listings, about me page, email and eBay shop custom pages should link back to your eBay shop and encourage buyers to take a look at your other listings.
* Cross promote with other eBay users. Within eBay there is the facility to make arrangements with other eBay sellers to cross promote each other s products. Make arrangements with seller who sell complimentary products to yours.
* Auctiva shopping window. Auctiva (www.auctiva.com) produce a free eBay scrolling product bar. This goes at the bottom of each listing and displays scrolling pictures of the other products which the user has for sale. Use this to promote your other products to browsers. According to Vendio such galleries increase sales by 18%.
* Optimize your eBay Shop for search engines. Within the eBay shop set up it is possible to input keywords for which you would like your shop optimized, and also to make a feed file available for shopping comparison sites.
* Use Google Product Search (GSP). GSP is Google's shopping comparison site. It accepts fixed price products and unlike all the other comparison sites it is free. Create a feed file (basically a spreadsheet with product descriptions, product URLS and image URLs) of your eBay shop items and submit this is Google Product Search.
* Online shop malls. There are several eBay shop listing sites which can be used to list your shop, the most popular being www.listmystore.com.
* Use the right category. When selling items make an effort to use the most appropriate category and fill in item specifics. Buyers will use these features to browse items.
* About Me page. Each eBay user is entitled to an About Me page. This is an opportunity to tell buyers a bit more about your company and reassure them that they are dealing with a reputable seller. The About Me page is a free advert for your business on eBay. Amazingly less than 6% of users make use of it and so it will make your business stand out.
* Choose your keywords carefully. To find items, buyers search on the keywords in the title. Avoid using words like L@@K or fantastic as these are rarely searched upon.
5. Use enhanced listing features.
If you believe eBay the listing enhancement options have a noticeable effect on selling price:
* First photo (Free!) - increases chances of selling by 15%
* Gallery - Typically sell for 12% more
* Subtitle - Typically sell for 10% more
6. Remove barriers to sales
In general the more information on items and the more delivery and payment options you give buyers, the more likely they are to make a purchase. Sell internationally. Selling internationally can be a bit of a headache but items listed internationally, on average, sell for 16% more. Accept multiple payment methods. Offering a number of payment options reassures buyers. It is also becoming increasingly important to offer PayPal as a payment option. Although expensive (2-3.4% of transaction value) it is extremely convenient and over 90% of eBay listings offer it as a method of payment.
7. Use listing software
Using listing and auction management software can speed up the process of listing items and managing auctions. Ebay provides free tools such as turbo lister and seller manager. However, as your business grows it will be necessary to use more sophisticated tools such as Marketworks or Channeladvisor.
Source:
http://adf.ly/38dON
Related eBook:
Lucky Beginner at eBay 9.87 usd
Author: Abreu Pires
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12 setembro 2011
Panasonic DMC-FH7 - setembro 2011
Panasonic DMC-FH7
Setembro 2011
Abreu Pires
A Panasonic Lumix DMC-FH7 é uma câmara digital elegante e compacta com um sensor CCD 16MP e uma lente com zoom 4x óptico estabilizado, que cobre uma faixa útil equivalente a 28-112mm. Semelhante em muitos aspectos com a sua antecessora FH5, a FH7 apresenta um novo monitor TFT LCD táctil que permite AF Touch - uma característica herdada das câmaras high-end Lumix que lhe permite focar e disparar o obturador, simplesmente tocando no visor.
Com a FH7, Panasonic é directamente dirigida ao mercado consumidor no segmento point-and-shoot, e como tal, para além do seu design elegante e minimalista, a câmara apresentada vem acompanhada de um manual amigável para iniciantes e vocacionado para o “lifestyle”. Filtros de retoque de beleza estética e maquilhagem estão todos direccionados para rapidamente registar fotografias de rostos e vem com carregador de imagens embutido para facilitar a partilha de imagens para o Facebook ou YouTube quando a câmara é ligada ao computador. Falando em conectividade, a FH7 não possui uma ligação HDMI, mas apenas USB 2.0 para ligação ao computador ou televisão (AV out).
Com a FH7, Panasonic é directamente dirigida ao mercado consumidor no segmento point-and-shoot, e como tal, para além do seu design elegante e minimalista, a câmara apresentada vem acompanhada de um manual amigável para iniciantes e vocacionado para o “lifestyle”. Filtros de retoque de beleza estética e maquilhagem estão todos direccionados para rapidamente registar fotografias de rostos e vem com carregador de imagens embutido para facilitar a partilha de imagens para o Facebook ou YouTube quando a câmara é ligada ao computador. Falando em conectividade, a FH7 não possui uma ligação HDMI, mas apenas USB 2.0 para ligação ao computador ou televisão (AV out).
Design / Principais Características
O corpo da FH7 de metal é fino e não tem a multiplicidade de botões que esperaria ver como nos outros modelos high-end Lumix. Na verdade, existem apenas dois botões (on/off e o do obturador) no topo superior e nenhum na parte traseira. O único elemento existente na parte traseira da FH7 é o seu monitor TFT LCD táctil, sendo este o principal ponto de controlo da câmara. Virtualmente todos os aspectos de funcionamento da câmara são (ou podem ser) controlados através do monitor táctil. Mesmo para disparar a foto se pode recorrer ao obturador virtual a partir do monitor.
A ergonomia operacional da FH7 é espartana. Os controlos externos estão limitados ao botão on/off, alavanca do zoom e obturador, enquanto que tudo o resto é accionado através do grande ecrã LCD sensível ao toque na parte traseira da câmara.
Com a excepção do seu monitor sensível ao toque, a FH7 é uma câmara típica do segmento das compactas. O objectivo é efectivamente apontar e disparar, embora a compensação de exposição e o controlo manual dos brancos, a sensibilidade ISO AF e modos de flash sejam possíveis.
A FH7 está bem equipada para o seu preço, embora algumas funções sejam bem mais úteis que outras que poderiam ser dispensadas.
“Retocar Beleza" é divertido mas nem sempre funciona do modo desejado. O modo macro de 5 centímetros é verdadeiramente útil, porém a nitidez é alta apenas no centro da imagem.
O Built-in da FH7 da Image Uploader faz carregamento de ficheiros de vídeo para o Facebook e YouTube sem grandes dificuldades, embora seja necessário recorrer ao PC com Windows (desculpem os utilizadores do MAC, UBUNTU, FEDORA e Linux em geral) e poderá ainda seguir as instruções bastante detalhadas que podem ser encontradas no manual do utilizador da câmara. Honestamente, se é utilizador regular do PC, aconselho a descarregar as fotos pelos meios convencionais: via USB ou cartão de memória e fazer o carregamento para a Web pelos meios habituais.
Desempenho e a qualidade da imagem
Em termos do desempenho global, a FH7 corresponde às expectativas para este segmento e preço de câmara. É agradavelmente reactiva, ligando-se muito rapidamente e não nos faz perder “o momento”. O atraso do obturador é mínimo e a focagem com AF em condições de luz normais é muito rápida. As imagens aparecem rapidamente no monitor LCD logo após o disparo e com um cartão SD normal é possível registar a uma boa cadência de fotos.
Do ponto de vista operativo a FH7 perde no monitor sensível ao toque, que não sendo o pior, está a quilómetros do melhor.
O monitor sensível ao toque FH7 responde à pressão e não simplesmente ao toque. Então é necessário pressionar um pouco mais para obter resposta. Normalmente isso é bom, mas às vezes, especialmente quando se pretende passar no monitor as imagens registadas, torna-se cansativo.
Com ISO 100 ou menos e com boa luz, a FH7 é capaz de produzir imagens muito interessantes e com boa quantidade de detalhe.
A FH7 tem focagem geral de alta precisão e equilíbrios dos brancos, bem como a sua reprodução de detalhes impressionante em sensibilidades baixas de ISO. A menos que seja necessário fazer cópias de grandes formatos, a FH7 é certamente adequada para o dia-a-dia e fotografia social.
A qualidade da imagem é uma preocupação e a FH7 apresenta um bom desempenho, considerando o seu baixo custo mas não compete com as melhores do seu segmento.
Tal não deve ser tomado como uma crítica séria, porém a FH7 é perfeitamente capaz de cumprir aquilo para que foi projectada - produzindo fotografias luminosas e coloridas para uso na Web ou impressão ocasional de pequeno formato. Pixel nível de qualidade da imagem não é impressionante, mesmo em sensibilidades ISO relativamente baixas. Nem sempre há detalhe suficiente até na ISO 1600 para satisfazer a maioria dos requisitos da fotografia.
Em situações de pouca luz, recomendo vivamente a utilização do flash em substituição do ISO 1600.
Obviamente, que esta é apenas uma opção no modo retrato ou fotos com o assunto relativamente próximo, pois o flash não vai ajudar nem um pouco ao tirar fotos, por exemplo dentro de uma igreja escura ou quando a câmara é apontada para um cantor num palco distante.
Vídeo
O vídeo da FH7 é básico mas muito fácil de usar. A qualidade da imagem não é deslumbrante, regista um pouco de ruído e são perceptíveis alguns problemas de compressão de imagem mesmo em condições ideais de luz, mas os vídeos são suficientemente bons para partilhar na web.
O controlo manual no modo de vídeo é inexistente e tanto o foco como o zoom estão bloqueados a partir do momento que a gravação é iniciada.
Conclusão A Panasonic Lumix DMC-FH7 é uma câmara barata e compacta que dispõe de alguns recursos divertidos e úteis e é excepcionalmente fácil de usar. Não é a compacta mais bem dotada do mercado e não equipara aos modelos mais caros do segmento no que respeita à qualidade de imagem mas oferece bons resultados de forma confiável e rápida e no geral a sua utilização é amigável.
A qualidade vídeo da FH7 é aceitável sem ser excepcional. Na verdade os vídeos desta câmara destinam-se a ser carregados via Web a fim de serem partilhados no YouTube, Facebook ou outros sítios similares.
O seu funcionamento é sobretudo rápido e o seu tamanho muito pequeno. E embora o seu monitor não seja o mais sensível ao toque, é perfeitamente funcional.
PROS
Máquina fotográfica digital vocacionada para o social onde o zoom ou o controlo manual não são importantes.
CONTRAS
Imagens mais críticas onde a FH7 apresenta detalhe da resolução mais baixa com IOS mais elevada e restrição de opções manuais poderão ser problemáticos.
Conclusão
A Panasonic Lumix DMC-FH7 é fácil de usar e é capaz de oferecer óptimas fotos com um mínimo de ruído. A qualidade de imagem é muito boa em condições ideais de luz e até quando a luz é baixa, podendo neste caso produzir resultados aceitáveis.
A Panasonic Lumix DMC-FH7 é fácil de usar e é capaz de oferecer óptimas fotos com um mínimo de ruído. A qualidade de imagem é muito boa em condições ideais de luz e até quando a luz é baixa, podendo neste caso produzir resultados aceitáveis.
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